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marketr:

"BecauseFútbol is all about the celebration of fan passion, and our partnership with Tumblr was the key to connecting, inspiring and engaging fans—turning that futbol fan passion into Hyundai brand engagement.”
- Steve Shannon, Vice President of Marketing, Hyundai Motor America
Hyundai’s goal 
As an official sponsor of the FIFA World Cup since 2002, Hyundai wanted passionate soccer fans to associate their brand and message with one of the biggest sporting events in the world.
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data love <3

marketr:

"BecauseFútbol is all about the celebration of fan passion, and our partnership with Tumblr was the key to connecting, inspiring and engaging fans—turning that futbol fan passion into Hyundai brand engagement.”

- Steve Shannon, Vice President of Marketing, Hyundai Motor America

Hyundai’s goal

As an official sponsor of the FIFA World Cup since 2002, Hyundai wanted passionate soccer fans to associate their brand and message with one of the biggest sporting events in the world.

Read More

data love <3

At the SXSW panel on tech media’s failings, Swisher seemed just as hard on herself: “More and more, as I’ve thought about our new endeavor, at some point, we’re going to have to start pissing people off more. And I think about that a lot. Sometimes I see people and I think: Soon, I’m going to screw you. I do, I think that a lot more … Things are going to have to start to get a little tougher.”

(Buckle up.)