"The field is nearly two-thirds female. Is it because of a lack of better options—or is it, in fact, the best possible option?"
A worthwhile read that gets a lot right, though I cringed my way through the assumptions about PR that are endlessly repeated- even as the piece purports to debunk some of them: The idea that PR is easy, glamorous, a replacement for people who really wanted to go into journalism but took the easier or more financially secure route, or apparently the only industry that presents a decent option for women.
The writer’s own description of her (brief) experience in PR is in itself a perfectly-bundled, little stereotype: “I liked being a 21-year-old who wrote speeches for major CEOs. (They were heavily edited, but still.) I liked the challenge of trying to make a company that makes the vacuums that suck the ooze out of diabetic wounds seem sexy. I admired how put-together my female co-workers were, with their pencil skirts and clean hair*. There were always 100-calorie packs of Oreos in the kitchen.”
The more important question that I ask myself often: why is PR the least-understood - and therefore respected- industry out there?
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