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62 posts tagged pr

"The field is nearly two-thirds female. Is it because of a lack of better options—or is it, in fact, the best possible option?"

A worthwhile read that gets a lot right, though I cringed my way through the assumptions about PR that are endlessly repeated- even as the piece purports to debunk some of them: The idea that PR is easy, glamorous, a replacement for people who really wanted to go into journalism but took the easier or more financially secure route, or apparently the only industry that presents a decent option for women.

The writer’s own description of her (brief) experience in PR is in itself a perfectly-bundled, little stereotype: “I liked being a 21-year-old who wrote speeches for major CEOs. (They were heavily edited, but still.) I liked the challenge of trying to make a company that makes the vacuums that suck the ooze out of diabetic wounds seem sexy. I admired how put-together my female co-workers were, with their pencil skirts and clean hair*. There were always 100-calorie packs of Oreos in the kitchen.”

The more important question that I ask myself often: why is PR the least-understood - and therefore respected- industry out there?

*have you seen my hair most days??

At the SXSW panel on tech media’s failings, Swisher seemed just as hard on herself: “More and more, as I’ve thought about our new endeavor, at some point, we’re going to have to start pissing people off more. And I think about that a lot. Sometimes I see people and I think: Soon, I’m going to screw you. I do, I think that a lot more … Things are going to have to start to get a little tougher.”

(Buckle up.)

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here we goooooo.